SAMSUNG 837
The
Flagship
Reimagined
Client
sAMSUNG 837
AGENCY
Meatpacking District, NYC
We helped Samsung transform a landmark location into a next-generation playground for innovation.
At Samsung 837, tech meets experience in a fully immersive smart home showcase. Together with Samsung, we reimagined the flagship as the most interactive address in New York City.
Visitors move through curated environments featuring SmartThings-connected appliances, cinematic TVs, cutting-edge monitors, and next-gen gaming stations all seamlessly integrated to demonstrate the power of the Galaxy ecosystem in real time.
As Lead Designer and Producer, I was responsible for ensuring that every design detail was executed as intended — from concept to build. I worked closely with fabricators, vendors, and internal teams to bring the spatial vision to life and ensure the final experience matched our creative goals.
More than a store, Samsung 837 is a living brand statement at the intersection of design, technology, and culture.