SAMSUNG GALAXY OPEN MARKET
A Foldable Experience
Fresh from the
Source
Client
AGENCY
Flip & FOLD POPUP
Samsung Galaxy Open Market, New York , NY
To celebrate the launch of the Galaxy Z Flip5 and Z Fold5, we transformed a slice of New York into the “Freshest” market in town — literally.
The 2023 Galaxy Open Market was a playful, immersive pop-up space that blended product experience with lifestyle storytelling. Designed like a neighborhood mart with fashion, food, entertainment, and wellness aisles, each corner invited visitors to explore the many sides of Galaxy — from Flex Mode to the creative tools and connected services that make the foldable experience truly unique.
At the center stood the “Freshest Galaxy” monument, a bold homage to innovation. Around it, one-of-a-kind interactions turned everyday errands into epic Galaxy demos, helping visitors see (and feel) how seamlessly the devices fit into their lives.
I served as Creative Lead on the project — overseeing concept development, spatial design, and execution to ensure every detail delivered on the immersive brand experience.