SAMSUNG CES 2023
Designing the Future
of Connected Living
Client
AGENCY
CES 2023
Las Vegas, Nevada
At CES 2023, we helped Samsung bring to life a bold new vision: a world where every device, space, and interaction works in harmony.
Under the theme “Bringing Calm to Our Connected World,” we helped conceptualize and design a multi-layered booth experience that made Samsung’s ecosystem of innovation feel not just impressive — but intuitive, human, and deeply relevant.
From immersive sustainability storytelling to seamless SmartThings experiences, our team led the creative direction and spatial design for an environment that guided visitors through Samsung’s latest technologies — from AI-powered energy management to health tracking, accessible tech, and in-car connectivity.
The result was more than a booth. It was a fully choreographed, multisensory journey through the connected future, powered by a company ready to lead it.
As Creative Lead at Cheil USA, I supported Cheil HQ in Korea in realizing their vision for the global booth. My role was to collaborate with U.S.-based vendors and production teams to ensure the design could be executed locally — on time, on budget, and true to the original intent.